![]() Here is a good resource to look for Pantone colors and conversions from CMYK and RGB to Pantone. When printing logos or other branding materials, it is recommended that you use Pantone colors since they keep the colors consistent.Pantone is recommended in the following cases: However, be aware that CMYK hues can vary slightly across different printing devices and print runs.Custom package printing is usually always done using CMYK colors for this reason. Since CMYK requires mixing only 4 inks, using this color system is cheaper, especially when there is a need to print multiple colors. If your printing budget is a concern, stick to CMYK.If you have home printing projects, it is best to use CMYK to get a better color match between the shade you see on the screen before printing versus the shade after it has been printed.PantoneĬMYK is recommended in the following cases: Usually, if you pick kraft paper as your packaging material, we would use Pantone U to print on it, and for everything else, we would use Pantone C. Similarly, the result of printing on uncoated paper would also resemble that of ink printed in the pages of a novel. It is great to use uncoated paper if you are looking for something rustic, such as a kraft mailer box. Uncoated paper is coarse paper that absorbs more ink and provides a less sharp finish. It is usually the preferred choice for premium packaging, such as custom rigid boxes or custom folding carton boxes. ![]() Coated paper is used for high quality, sharp prints. In PackMojo's case, in order to ensure our logo is printed at the exact same shade of green, we would use Pantone 2268.Įvery Pantone color has a code with either the letter ‘C’ (coated) or the letter ‘U’ (uncoated) at the end, signifying the paper to be used to print. Think about the Tiffany blue, or the Coca-cola red - the print must be consistent every single time. It is recommended to use Pantone colors when designing or printing brand logos or materials that need to match each other regardless of where they are printed. These are premixed colors and have higher consistency and accuracy when printing. ![]() PMS stands for Pantone matching system or simply Pantone. For example, to make the green in the PackMojo logo, we would have to mix roughly, 55% of cyan, 34% of yellow, and 14% of key. Mixing cyan, magenta, and yellow is said to result in pure black or key. With every layer of a primary color you add, the brightness reduces. You mix the four primary colors in a particular ratio to give you the desired color. The color space initially starts with white. What is CMYK? Source: Wikimedia CommonsĬMYK stands for Cyan, Magenta, Yellow, Key (Black). RGB is the color system for all things digital and is device-dependent since it is best viewed on a screen (TV, phone, laptop) and requires light to be viewed accurately.įor this reason, RGB isn't used in packaging. Essentially, the mixing of these colors is done using light beams superimposed onto a screen. Mixing red, green, and blue in their highest vibrancy should then result in white.įor example, the green PackMojo logo you see on your screens is a composition of 81 red, 220 green, and 133 blue. The scale of vibrancy goes from 0 to 225. This color system is called an additive color system, which means that with the addition of a primary color, the resulting shade gets brighter. Pantone is the most common spot color system. Spot colors are great to use when the accuracy of the shade is the number one priority. However, spot colors allow production of a wider range of shades, including fluorescent and metallic, as compared to process colors. These shades require their own printing plates and press which makes them more expensive to use than process colors. Spot colors, on the other hand, are premixed colors. Process printing is also called four-color printing and is often interchangeably used with CMYK. These primary inks form the CMYK color system (more on that below). Four primary inks are mixed to form your desired shade. Process colors are made by mixing inks during the printing process. Here’s an infographic that summarizes the differences.īefore jump into defining RGB, CMYK, and PMS, we first need to understand the differences between process colors and spot colors. With this blog post, we aim to bring you up to speed on the different color spaces or systems, when to use them, and how they can help you while designing your packaging. It can get overwhelming without knowing what’s what and what goes where. ![]() While designing printing material or packaging dielines, we often come across the words RGB, CMYK, and PMS along with an array of other topics and terms.
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